Marketing (Cross-Border E-Commerce)

Date of issue:2020-11-27 17:17:08 Hits:


核心课程 Core Courses

国际市场营销 International Marketing

消费者行为学 Consumer Behavior

市场分析与预测 Market Analysis and Forecast

零售管理 Retail l Management

商务谈判 Business Negotiation

品牌管理 Brand Management

国际贸易理论与实务 International Trade Theory and Practice

国际金融International Finance

This program will cultivate the student to master the marketing professional knowledge and skills, to engage in the business data analysis, market marketing planning new media marketing sales management such as marketing, business management ability, especially the basic theory of cross-border e-commerce methods and skills through participation in electricity marketing operating practice, the whole flow of familiar with the era of digital commercial electricity enterprise market operation process and management tools, to make the students get all-round development knowledge ability quality, become a character with broad knowledge,  global vision and competitive ability.

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