学院 School：管理学院 School of Management
The introduction of Major
Marketing is a process of transferring goods or services from producers to consumers. It is a series of activities carried out by enterprises or other organizations to meet the needs of consumers. Marketing is a science that systematically studies the regularity of marketing activities.
Marketing is not only a function, but also an activity, process and system that an organization creates, communicates, disseminates and transmits customer value for the interests of itself and stakeholders, and brings economic value to customers, customers, partners and the whole society. It mainly refers to the process in which marketing personnel carry out business activities and sales behaviors in view of the market.
This major aims to train students to systematically master the professional knowledge and skills of marketing, and have the management ability to engage in business data analysis, market management, marketing planning, new media marketing, sales management and other marketing businesses, especially the basic theories, methods and skills of cross-border e-commerce. Through participating in the whole process practice of e-commerce marketing operation, students are familiar with the market operation process and management tools of e-commerce enterprises in the digital business era, so that students' knowledge, ability and quality can be developed in an all-round way, and become senior management talents with noble character, broad knowledge, pursuit of excellence, global vision and lasting competitiveness.
国际市场营销 International marketing
消费者行为学 Consumer Behavior
零售管理 Retail management
商务谈判 Business negotiation
市场分析与预测 Market analysis and forecast
品牌管理 Brand management
国际贸易理论与实务 International trade theory and practice
国际金融 International finance
Please refer to the link below for the training program ↓