Marketing(Cross-Border E-Commerce)(Chinese)-School of Management

Date of issue:2021-11-12 17:03:57 Hits:

市场营销 (跨境电商方向)

Marketing(Cross-Border E-Commerce)

学院 School:管理学院 School of Management



The introduction of Major




Marketing is a process of transferring goods or services from producers to consumers. It is a series of activities carried out by enterprises or other organizations to meet the needs of consumers. Marketing is a science that systematically studies the regularity of marketing activities.

Marketing is not only a function, but also an activity, process and system that an organization creates, communicates, disseminates and transmits customer value for the interests of itself and stakeholders, and brings economic value to customers, customers, partners and the whole society. It mainly refers to the process in which marketing personnel carry out business activities and sales behaviors in view of the market.

This major aims to train students to systematically master the professional knowledge and skills of marketing, and have the management ability to engage in business data analysis, market management, marketing planning, new media marketing, sales management and other marketing businesses, especially the basic theories, methods and skills of cross-border e-commerce. Through participating in the whole process practice of e-commerce marketing operation, students are familiar with the market operation process and management tools of e-commerce enterprises in the digital business era, so that students' knowledge, ability and quality can be developed in an all-round way, and become senior management talents with noble character, broad knowledge, pursuit of excellence, global vision and lasting competitiveness.


Core Courses

市场营销学 Marketing 

国际市场营销 International marketing

消费者行为学 Consumer Behavior

零售管理 Retail management

商务谈判 Business negotiation

市场分析与预测 Market analysis and forecast

品牌管理 Brand management

国际贸易理论与实务 International trade theory and practice

国际金融 International finance


Please refer to the link below for the training program

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Address: Room 718, Yizi Building, International College, Northwestern Polytechnical University, 127 Youyi Xilu, Beilin District, Xi’an, Shaanxi, China, 710072


Admission: +86-(29) 88494381

Academic: +86-(29) 88492721

International student office: +86-(29) 88495735

Fax: +86(0)29 88491544